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The rise of the digital (psychology) platform business

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Mapping a business model for Psychology to create sustainable and scalable digital solutions. Author: Dr Anna-Rosa le Roux With special thanks to Bruce Adrain (Head Innovation Capability and Build, Liberty Group South Africa) for his comments and input. New models for digital We are living in an always on, digital ready and hyper-experience world. A new organisational model emerged in the digital space that not only embrace the complexity that this era presents, but also accelerate value creation. In his capacity as curator of the Value Shift research, Barry Libert states: Network Orchestrators receive valuations two to four times higher, on average, than companies with the other business models. What drives this trend towards networked businesses? Two key trends create the perfect storm to disrupt traditional value chains. On the one hand, we have the centrality of the customer that accelerates the need for more sophisticated user offerings, and on the other we have an exponential ex...
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Digital Journeys in Psychology

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What are Digital Psychology Journeys and why are they important? Author: Dr Anna-Rosa le Roux In a world that is characterised by disruption as a result of computing power, artificial intelligence that empower more tools and advanced analytics that drives digital transformation, brand new opportunities for psychology to bring the human centrally into the equation are arising. Unique human properties such as collaboration, empathy, compassion, intuitive problem solving, creativity and deep knowledge invites psychologists to uniquely add value in the digital era to help shaping digital transformation. Corporates have woken up to the idea of “the human experience” and are realising the value of mapping Customer and Employee experiences alike. Using tools, for example, that are historically originating from the creative and design industries, Corporates create empathy models to help make decisions that are not only more inclusive and sustainable, but also directly adding value to the busin...
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Accelerate Psychological Fitness for Entrepreneurs

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Measuring mindset in the ecosystem Authors: Dr Anna-Rosa le Roux, Yolande Coetzee, Charles Maisal The reality The Global Entrepreneurship Monitor (GEM) states that many of the world’s governments, think tanks, non-governmental and international organizations now look towards entrepreneurship as a key part of the solution to ending poverty and social inequity, promoting women’s empowerment, and implementing business solutions to the world’s environmental challenges, including climate change (GEM 2019,2020 report). Elsewhere there is a growing emphasis and focus on entrepreneurship as a vehicle to develop sustainable economies and livelihoods. For organisations to thrive in volatile and disruptive environments requires them to increasingly operate with the agility of the entrepreneur. How do we develop and sustain the entrepreneurial spirit at scale? (University of Cambridge Business School, May 2021) Higher education institutions recognise that a greater focus is needed on nurturing en...
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Getting out of ‘flatland’ to make real changes in our world

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Reflecting on our chaotic world Author Dr Anna-Rosa le Roux The world is in disruptive chaos with certainty an illusion. We often feel that we are trapped, lost for words and having limited solutions to move us forward. Daily we are bombarded with newspaper clips illustrating some of the chaos in our world. We have become quiet observers to war, poverty, unrest and ideological differences with irreconcilable perspectives. But let’s do a thought experiment. How will this world be if it is possible to think together, not fighting each other, not opposing each other’s ideas and not letting our ego’s ran rampant to prove that we are better as the person next to us. If we are blindly holding on to our perspectives and known experience, we are not in a position to think and do together as we are being holding back by our limited views. The call to action, then is to respond to disruptive chaos in a way that is inclusive, aware and conscious, showing up as the best parts of ourselves. Throug...
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Test driven Journey development

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Digital Journeys are very powerful tools to simulate problems with. To recap things that are unique to Digital Journeys: A journey is described in a Finite State Machine (FSM), where a participant navigates from node to node (state to state) based on some programming logic by the journey creator. Journey's all have default behaviour which involves asking questions and logging answers. However, journey logic can be extended using dynamic code, which means you can write some logic using our product API and include this in a journey. The main challenges we found with digital journeys are: Complex journeys can be long to complete so testing a journey by completing it is not the most effective way to verify it works. Even though a browser based python/html editor  (codemirror) helped to ensure valid python/html was written, the reality is that dynamic libraries and logic are hard to verify. We created the following approach to ensure that all journeys are correctly tested : A series of ...
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Entrepreneurship and COVID-19

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Along with its physical destruction, the COVID-19 pandemic has caused major ramifications to economies across the globe. This moment in our human history, requires all of us to be more proactive, to be self-starters, and to be resilient in the face of uncertainty. A tall order, but these requirements are not new to the average entrepreneur. In fact, entrepreneurs can be a beacon of light and an exemplar of how we should brave our new normal . As history has shown, entrepreneurs create new ventures that are the dominant source of job creation, market innovation, and economic growth in many societies (Baum et al. 2012). Most entrepreneurs’ tolerance for uncertainty and their sheer grit in overcoming obstacles, make them a strong investment option during this time, and beyond Covid-19. The right entrepreneur for the job But in this moment where risk and uncertainty are magnified, how can an investor be sure that they are investing in the ‘right’ entrepreneur. Put in another way,...
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Psychodynamically informed leadership is critical in Covid-19

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The COVID-19 pandemic has impacts on many levels: political, economic, societal and organisational.  It has turned the world upside down. Global and local leadership decisions to “flatten the curve” and defeat the ‘invisible enemy” generated mixed reactions. The new COVID-19 reality has disrupted organisational life . As a result many organisations are facing the complexity of the impacts of COVID-19 across the business value chain. People are pre-occupied with free floating anxieties manifesting in survival and fear of the future. Organisational leaders are experiencing the anxiety as a result of the business impact of COVID-19. The reflective question is: How can we understand the new reality of COVID-19 as a phenomenon which is not isolated, and as a consequence of its relationships to other phenomena such as politics, health, economy, social, leadership, diversity, inequality, unemployment, personal agency? Leadership becomes more important than ever before as a k...
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